A North American restaurant franchise company has successfully overhauled its multi-brand digital vendor platform with the help of Capgemini, achieving significant improvements in scalability, stability, and reliability during peak traffic periods. The digital platform transformation was designed to accelerate the onboarding of new brands while delivering a consistent customer experience across all entities through enhanced digital features and infrastructure upgrades.
According to the project details, the initiative focused on future-proofing the platform to work reliably across multiple vendor spaces. Capgemini’s expertise in developing robust digital solutions positioned the technology consulting firm as the strategic partner for this comprehensive engagement.
Performance Engineering Drives Platform Transformation
The transformation team conducted extensive performance and endurance testing to identify critical problem areas within the existing infrastructure. Based on these results, engineers proposed a future-state architecture that prioritized key areas to enhance the overall customer experience and platform capabilities.
The existing system architecture was divided into more than 18 product-oriented deliveries spanning mobile applications built on React Native, web platforms using React JS, and domain services developed in Java. This modular approach enabled targeted improvements across the entire digital ecosystem.
Additionally, the team launched a “Back to the Core” initiative that introduced comprehensive monitoring capabilities to identify and address platform issues proactively. The project also included upgrading the platform’s domain services from Java Development Kit version 11 to version 21, which enhanced performance, security, and resource utilization while making applications faster and more reliable.
Cloud Migration and Critical System Enhancements
A major component of the digital platform transformation involved migrating infrastructure to Azure Cloud to optimize resource usage. This strategic move resulted in significant cost savings while simultaneously improving platform stability and operational efficiency.
The team also addressed critical production issues and reduced ticket backlogs to nearly zero, according to the project report. Furthermore, Capgemini performed a detailed platform assessment to pinpoint specific problem areas and proposed solutions featuring a scalable architecture designed for future growth.
One of the highest priorities addressed a significant delay in displaying accurate menu item availability to customers. The enhanced backend and frontend systems reduced this delay from 24 hours to just five minutes, meaning out-of-stock updates now happen 12 times faster than before.
User Experience Improvements and Loyalty Platform Migration
The project team resolved complexities in gift card reloading processes, simplifying how customers add funds to gift cards and manage minimum balances during checkout. New upgrades also expanded the beverage section of children’s menus to include healthier options and accommodate various dietary preferences.
Meanwhile, the team managed a major migration of loyalty platforms from Session M to Epsilon, which improved overall system resilience. The upgraded platforms demonstrated their capability by handling 200% higher traffic volumes during high-demand events such as the Super Bowl and special restaurant promotional activities.
According to performance metrics, the enhanced platform experienced no downtime during these peak periods while supporting 182% higher web transactions and 86% more app transactions. These improvements demonstrate the scalability and reliability of the newly transformed digital infrastructure.
Strategic Digital Platform Transformation Delivers Results
The comprehensive platform overhaul positions the restaurant franchise company to maintain relevance with customers in an increasingly competitive digital landscape. With improved capabilities for onboarding new brands and implementing innovative features, the company’s digital infrastructure is now better equipped to handle the demands of modern fast-food customers.
The successful implementation of performance engineering best practices has transformed the platform into a scalable, robust, and future-ready solution. However, the company has not disclosed specific timelines for additional brand onboardings or announced which new features will be prioritized in upcoming releases.
