Major theater chains are rolling out a fashionable new specialty popcorn bucket for The Devil Wears Prada 2 as ticket sales begin for the highly anticipated comedy sequel. The Devil Wears Prada 2 popcorn bucket takes the form of a bright red handbag complete with a gold high-heel keychain, offering moviegoers a stylish way to enjoy their snacks when the film arrives in theaters this May.
Both Regal Cinemas and AMC Theatres announced the collectible item through social media posts. According to AMC’s promotional materials, their version includes a pair of sunglasses featuring the movie’s logo and a limited edition promotional Runway magazine alongside the popcorn purse.
The Devil Wears Prada 2 Joins Growing Popcorn Bucket Trend
The specialty popcorn bucket phenomenon has gained significant momentum in recent months. Other upcoming releases featuring unique containers include an adorable Yoshi design for The Super Mario Galaxy Movie and an epic Lord of the Rings anniversary bucket timed with the trilogy’s theatrical re-release.
While official pricing has not been confirmed, industry observers estimate the Devil Wears Prada 2 collectible will likely retail around $40. This price point aligns with other elaborate movie theater merchandise and remains considerably more affordable than an authentic Prada handbag, which typically costs over $1,000.
Marketing Strategy Builds Anticipation for May Release
The announcement coincides with new promotional footage released by 20th Century Studios. The latest trailer provides additional glimpses into the sequel while maintaining an air of mystery around the plot details and character dynamics.
Additionally, the marketing campaign reunites stars Anne Hathaway and Meryl Streep, reprising their roles as Andy and Miranda Priestly respectively. The first teaser trailer released in November showed the two characters together again, though specific story details remain under wraps.
Early Screenings Generate Positive Buzz
Recent reports suggest the sequel is performing well with test audiences. According to industry rumors, The Devil Wears Prada 2 has been testing very well at early screenings, though studios have not officially confirmed these claims.
However, the studio appears confident in the film’s reception based on its promotional rollout. The combination of nostalgic appeal from the 2006 original and fresh marketing tactics like the popcorn purse demonstrates a multi-pronged approach to building audience excitement.
Merchandise Creates Fashion Statement Opportunity
The bright red handbag design encourages moviegoers to coordinate their theater outfits around the accessory. Meanwhile, the gold keychain detail with a stiletto heel directly references the fashion-focused themes central to The Devil Wears Prada franchise.
In contrast to traditional popcorn containers, this purse-style bucket serves both functional and aesthetic purposes. Theater operators anticipate fans may attempt to recreate the look by bringing their own red bags to screenings, adding to the communal viewing experience.
The Devil Wears Prada 2 opens in theaters nationwide on May 1, with the specialty popcorn bucket available at participating Regal and AMC locations while supplies last. Exact availability dates and whether other theater chains will offer similar merchandise have not yet been announced.
